A foundational Meta Ads & Shopify growth engagement designed to take Mālie from limited early-stage data to a repeatable, profitable acquisition system within 90 days.
Mālie the Label has a beautiful product, a clear point of view, and an audience that's already engaging organically on Instagram. What's missing is a paid acquisition engine that turns that traction into a predictable, profitable revenue line — and the attribution clarity to know exactly what's working.
Full-funnel Meta Ads management, creative strategy & production support with Josh, Shopify conversion tracking blended against ad data, and weekly performance reporting — all built to move Mālie from "testing" to "scaling profitably."
Findings from our April 24 onboarding session and initial account audit.
A phased rollout that prioritizes profitability over vanity — starting with a clean foundation, then scaling what proves out.
Performance-based. Orka only gets paid when Mālie does — no retainer, no setup fee, fully aligned incentives.
of attributable monthly sales · billed in arrears
Why a commission model: it ties Orka's compensation directly to Mālie's growth. If the ads aren't profitable, we don't get paid — which is exactly the kind of alignment that keeps a young brand from burning runway.
We're not a generalist agency. We work with ecommerce brands building a profitable acquisition engine on Meta — and we know what good looks like.
No account managers, no handoffs. The strategist who builds your account is the strategist who runs it day-to-day.
Meta loves grading its own homework. We blend Shopify revenue data with Meta-reported numbers so you always see actual performance — not the optimistic version.
Click the button below to review and sign the engagement. It's the same format we use for every Orka client — full scope, terms, and pricing locked in writing.