A foundational Meta Ads & Shopify growth engagement — strategy, media buying, and in-house photo + video production under one roof — designed to take Mālie from limited early-stage data to a repeatable, profitable acquisition system within 90 days.
Mālie the Label has a beautiful product, a clear point of view, and an audience that's already engaging organically on Instagram. What's missing is a paid acquisition engine that turns that traction into a predictable, profitable revenue line — and the attribution clarity to know exactly what's working.
Full-funnel Meta Ads management led by Tyson Hunter, in-house photo + video production led by Josh Phillips, Shopify conversion tracking blended against ad data, and weekly performance reporting — all built to move Mālie from "testing" to "scaling profitably."
Findings from our April 24 onboarding session and initial account audit.
A phased rollout that prioritizes profitability over vanity — starting with a clean foundation, then scaling what proves out.
Performance-based. Orka only gets paid when Mālie does — no retainer, no setup fee, fully aligned incentives.
of attributable monthly sales · billed in arrears
Why a commission model: it ties Orka's compensation directly to Mālie's growth. If the ads aren't profitable, we don't get paid — which is exactly the kind of alignment that keeps a young brand from burning runway.
We're not a generalist agency. We work with ecommerce brands building a profitable acquisition engine on Meta — and we know what good looks like.
Tyson runs the media buying and strategy. Josh runs the photo and video production. No account managers, no third-party agencies in the chain — the testing roadmap and the assets that fuel it ship from the same team.
Meta loves grading its own homework. We blend Shopify revenue data with Meta-reported numbers so you always see actual performance — not the optimistic version.
Click the button below to review and sign the engagement. It's the same format we use for every Orka client — full scope, terms, and pricing locked in writing.